Google Maps loves augmented reality. After launching augmented reality walking navigation in 2019 and indoor AR navigation in 2021, it’s now showing off augmented reality search results. Augmented ...

The National Football League and Snap have made another augmented reality experience together. In celebration of the NFL's 100th season, which kicks off on September 5th, the companies are unveiling ...

Apple's augmented reality plans could involve creating a 3D model of a user's fingers for interacting with virtual touchscreens, while the use of infrared optical markers may make it easier for AR ...

Sony has debuted its new Ocellus camera tracking system. Designed to facilitate the creation of spatial content in augmented reality and virtual production, Ocellus (ASR-CT1) provides stable ...