Transport operator Arriva has a new look to its UK bus brand after commisioning Cogent Elliott to devise a new creative approach to all its marketing materials.

Arriva transports 1.5 billion rail and bus passengers a year with operations across 10 countries and more than 34,000 employees, according to its website.

Headquartered in Sunderland, Arriva has 35,500 employees and operates rail services, local buses, commuter coaches and trams, transporting 1.5bn rail and bus passengers a year.