Google is readying a new set of Analytics usage reports designed specifically for mobile applications, the company plans to announce at its I/O developer conference on Friday. So far, Google Analytics ...

Salesforce.com revealed three new capabilities Wednesday that will extend Wave, the CRM giant's recently released cloud analytics platform, to mobile devices. The upcoming Wave release, set to go live ...

Real-time analytics were an early favorite to win “it” thing of 2014, and now -- exactly halfway through the year -- mobile advertisers are the ones that appear most eager to make use of faster ...

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Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Mobile marketing analytics platform Adjust today launched Adjust ...

GA4 now supports AMP analytics. A simple update enables data to flow into GA4. AMP requires a separate tag and has some limitations in GA4, like no consent mode or ecommerce tracking. The AMP Client ...

Cultural institutions embrace digital media and use it as a means to communicate and promote their activities, and also to interact and engage with their audiences. Digital Analytics can help to ...