Future linear core TV advertising revenues will continue to decline by 6% to 8% for the next two years, according to MoffettNathanson Research. For 2025, total linear core TV ad revenues are expected ...

Looks like Pinterest has its eyes – or its pins, rather – fixed on connected TV. On Thursday, the social image-sharing platform announced plans to acquire tvScientific, a CTV advertising platform that ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. NEW YORK—Nielsen has launched The Ad-Supported Gauge, a new quarterly report that provides a ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. YouTube has been grabbing headlines for winning the war for TV, but Amazon is sneaking up behind it.

Despite continued uncertainty and mounting regulatory challenges, pharma TV ad spend topped $7 billion through the first 11 months of 2025. Recently released data by iSpot.tv found that the ...

The way people watch TV and the technology continues to change, even as the technology evolves that marketers rely upon to make their ad spend more efficient, better targeted and, in 2026, culturally ...

Search remained the largest ad channel in 2025, but growth slowed as advertisers shifted spend to newer, AI-driven formats. Search remained the largest force in digital advertising in 2025. However, ...