Google has announced a new AdWords integration for Google Analytics that starts rolling out today. The biggest immediate change is that campaign names in Analytics will reflect the lastest naming in ...

There is an important change coming up for those Google AdWords users who use Google Analytics to track their campaigns. Brad posted this information yesterday, but just in case you missed it, here it ...

Want better information about where visitors to your site go, after they’ve clicked on your AdWords ads and reached your site? Google is now offering the ability to link your Google Analytics account ...

Google today announced deeper integration between AdWords and Google Analytics for Mobile Apps. In short, you can now link your AdWords and Google Analytics accounts and enable auto-tagging. By doing ...

Did you know half of all Google search queries are now coming from smartphones and tablets? Google certainly did, according to Sridhar Ramaswamy, Google’s senior vice president of Ads and Commerce.

The other day, Google AdWords and Analytics customers began reporting that they received an email from Google Analytics asking them to reestablish a link between their Analytics account and AdWords ...

Google Analytics has changed the way digital marketing is measured. Google Analytics and AdWords are what butter is to bread. It makes it better and easier to take in. If you haven’t used Google ...

If you aren’t taking advantage of Google’s marketing tools, you’re not marketing correctly. There’s no denying that Google certainly has some of the best, most advanced marketing tools within the ...