Like many women my age, I'm pretty sure when I lost my virginity, the smell of Axe was present. Now at 28, just as I'm no longer interested in having awkward missionary in the back of a car, I'm no ...

Axe Body Spray is famous for its racy and controversial ads depicting “The Axe Effect”: a guy wearing Axe gets stripped down by two blond TSA agents at the airport; a guy wearing Axe gets chased by ...

ENGLEWOOD CLIFFS, N.J., May 5, 2021 /PRNewswire/ — Introducing The New Axe Effect. The #1 men’s fragrance brand in the world, is refreshing the dating game with a new :60 global ad spot (“The Walk“) ...

The AXE Effect—the most famous claim in the world whereby women find men wearing AXE deodorant intensely attractive. For over two decades, AXE has appealed to men for giving them the edge in the ...

If you’re single and lonely, grab Axe--for the “Axe Effect” is real! Kinda. You know the commercials: A guy sprays a ton of Axe deodorant over his body and women then stick to him like white on rice.

While its marketing is infamous, the latest from Axe leverages the face-to-face time its associates have while doing their work, turning business encounters into yet another moment in which Axe can be ...