In a marketing campaign too strange not to be true, the Axe brand of body spray/deodorant/smelly stuff for young men has recruited iconic astronaut Buzz Aldrin to promote their new "Apollo" scent for ...

ENGLEWOOD CLIFFS, N.J.--(BUSINESS WIRE)--In conjunction with the AXE Apollo Space Academy (A.A.S.A.), which will send 22 fans from around the world to space, the AXE brand is launching a new ...

The men's personal care product company AXE has teamed up with famed moonwalker Buzz Aldrin to send 22 people into space, and make sure they smell nice doing it. The company kicked off its new AXE ...

Aerosol cans pose an additional risk during use. That is a major reason these major deodorant brands have been recalled at ...

“Lifeguard,” the second “nothing beats an astronaut” commercial for Axe which premieres during the Super Bowl this Sunday, isn’t just another typical ...

Deodorant brand AXE is known for their guy-focused ads. Data from BrandIndex shows the newest campaign for their AXE Apollo line corresponds to a Buzz increase among men 18-34 but a Buzz decrease ...

Patrick Carney’s journey began earlier this year when he enrolled in the AXE Apollo online contest and, after an impressive independent campaign, landed a spot at the AXE Apollo Space Academy ®. He ...

MANILA, Philippines - Axe recently launched the Axe Apollo Space Academy, a project to search for the first Pinoy to be sent to space and the launch of the new Axe Apollo fragrance. The event, held at ...

The 23 future Lynx travelers pose with moonwalker Buzz Aldrin after they were announced the winners of the AXE Apollo Space Academy. Image uploaded Dec. 5, 2013. Miriam Kramer/SPACE.com CAPE CANAVERAL ...

“Once you look down on Earth you understand humanity and see how beautiful it is.” So says one of the guys going into space courtesy of Axe. We visited training camp in Florida to get an up-close look ...

CAPE CANAVERAL, Fla. — Twenty-three people are now the proud recipients of free trips to space and back again. For the past week, more than 100 participants from over 60 countries around the world ...