This article is a WTF explainer, in which we break down media and marketing’s most confusing terms. More from the series → Ad tech has a new acronym, dubbed “AdCP,” and it’s one backed by some of the ...

If you are feeling pressure to “do something” about Ad Context Protocol, you are not alone. Since its launch a few months ago, AdCP has been framed as a foundational step toward an “agentic” future, ...

Ad Context Protocol (AdCP) is being sold as a magic bullet. But let’s be honest: Your first AdCP project is probably going to fail. It won’t fail because the protocol is bad; it will fail because ...

The companies that will win the next phase of ad tech are not the ones with the most integrations or the most agent-to-agent transactions per second. They are the ones whose buyers, sellers, and ...

A consortium of companies across the advertising ecosystem today announced the launch of Ad Context Protocol (AdCP), an open standard that enables AI agents to communicate directly across advertising ...

As an Independent Strategic Consultant, Ivan Guzenko provides professional advice to the CEO and C-level management for SmartyAds Inc. October 15, 2025, may go down as one of those quiet turning ...

A consortium of companies across the advertising ecosystem have announced the launch of Ad Context Protocol (AdCP), an open standard that enables AI agents to communicate directly across advertising ...

Triton Digital is one of seven companies that have launched a standard called Ad Context Protocol, or AdCP. The founders also include Yahoo, ebiquity, PubMatic, Scope3, Swivel and Optable. “The ...

Digital advertising has always been a game of complexity. Every platform speaks a different language, every data pipeline has its quirks, and every campaign demands endless coordination across ...