The new ice bucket challenge went viral within a matter of weeks, and is this week’s fifth-most popular hashtag on TikTok in the United States, according to TikTok analytics, with more than ...

We’re all familiar with the ice bucket challenge, which became a huge viral event in 2014 with the aim of raising awareness ...

A disturbing new TikTok trend — where clueless owners dump buckets of ice water on their unsuspecting pups — is drawing ...

The clips, which have been viewed millions of times on TikTok, is a cruel twist on ... of South Carolina decided to resurrect the ice bucket challenge in order to support the mental health ...

The trend has gone viral on TikTok, Instagram, Facebook and beyond. The original Ice Bucket Challenge was started in 2014 and encouraged people to pour a bucket of ice water over their head (or ...

The 2014 social media trend put the spotlight on unanswered questions and needed treatments for ALS. Will its return help? We ...

Reminiscent of the 2014 Ice Bucket Challenge, which raised awareness for ... suit with dogs and cause serious behavioural issues.” TikTok, where the trend has been widely shared, has also ...

The ‘USC Speak Your Mind Challenge’ has gone viral on TikTok and Instagram. It is inspired by the viral Ice Bucket Challenge. The ‘USC Speak Your Mind Challenge’ is spreading mental health ...

One TikTok user posted that it “overshadows the ALS ice bucket challenge," which was designed to "raise awareness because nobody knows what ALS is." Even The ALS Association weighed in.