It’s official, a new Taylor Swift record is on the way – and the internet is going feral. The singer announced her upcoming album, The Life of a Showgirl, on August 12, and she’s using Spotify in order to prepare us for the next era.

Shortly after Taylor Swift confirmed her 12th album, The Life of a Showgirl, fans began to spot mysterious billboards in New York City and Nashville. The billboards directed listeners to a brand new Spotify playlist titled “And, baby, that’s show business for you.”

Taylor Swift Shared a New Playlist After Dropping Album News. What Could It Mean? Moments after Taylor Swift announced the title of her 12th studio album, "The Life of a Showgirl," on Tuesday, billboards began popping up with a link to a new playlist curated by Swift herself.