Philadelphia is on the world stage as the FIFA Club World Cup is underway, and business is booming in the City of Brotherly Love. Jake Joyce, Senior VP of Marketing at Live! Casino in South Philly, said FIFA is bringing the area to life.

Philadelphia is home to the most famous (or notorious, depending on who you ask) sports fans in the world. And when it comes to soccer, thousands pack into pubs — sometimes in the early morning or late at night — to cheer on their clubs with the same die-hard energy.

Soccer fans are taking over South Philadelphia for the FIFA Club World Cup and from the rich history to the restaurant scene, fans around the world are getting to know the real Philadelphia, boosting some businesses and helping the city out.