Mattel has teamed up with OpenAI to develop toys and games with artificial intelligence, and expects to launch its first AI-powered product later this year, the Barbie-maker said on Thursday. The company,

Barbie-maker Mattel and OpenAI have teamed up to bring generative AI to the toymaking and ever-expanding pipeline of IP repackaging.

Over the decades, Barbie maker Mattel has released a seemingly endless lineup of dolls. Now, its next iteration could be an A.I.-powered Barbie, as Mattel partners with OpenAI to bring emerging technology into its products and experiences.