The new deal includes measurement for all Paramount platforms, including national and local broadcast, all cable networks, and streaming on Paramount+ and Pluto TV. Paramount has also agreed to license Nielsen services including advance audiences,

Paramount has licensed new Nielsen services including Advanced Audiences, Big Data + Panel, Ad-Supported Streaming Platform Ratings, Nielsen ONE Ads for Connected Television, and National OOH expansion to inform advertising,

Media giant Paramount Global and Nielsen have signed a new deal that would see the research firm provide measurement and analytics services across the CBS parent company's platforms, ending a long-running dispute.