Wednesday, the Browns revealed a new-look lid that will be worn at times in 2025, one that features ... a lot of matte brown with orange stripes. The team is calling the new crown it's "Alpha Dawg," which,

Cleveland revealed its new helmet Wednesday with a video featuring the caption, "a new look up top, molded by hardened toughness." The AFC North team created plenty of build up to its release with a hype video and collaboration with The Pat McAfee Show leading up to the reveal moment: The Browns announced the all-brown alternate helmet that will be worn with their all-brown jersey combination will be deemed "Alpha Dawg.