Apple Inc., long the envy of its Silicon Valley peers, is now facing one of the most trying times of the post-Steve Jobs era.

Once dominant in hardware, services, and brand appeal, Apple is now grappling with slowing iPhone sales, eroding market share ...

Apple is limping into its big summer event this year. WWDC 2025 is an opportunity for it to address concerns about its ...

The iPhone 16, Apple’s latest flagship device, has faced notable challenges since its release. Despite being introduced as an innovative product with advanced artificial intelligence (AI ...

Apple is facing an unprecedented set of technical and regulatory challenges as some of its key executives kicked off the ...

Mike Rockwell, vice president in charge of the Vision Products Group, will now be in charge of the iPhone maker's Siri virtual assistant as CEO Tim Cook has lost confidence in AI head John ...

Apple announced on Monday a slew of artificial intelligence features including opening up Apple Intelligence's underlying ...

In 2023, Apple unveiled a mixed-reality headset that has been little more than a niche product, and last year WWDC trumpeted ...

“I think it solves a necessary, profound challenge,” Federighi said ... “Generative AI is a complement for the iPhone,” he says. “I think it’s important that they show they aren ...

The hashtag "iPhone 16 Chinese version doesn't support AI yet" attracted 11.33 million ... that it's still the tech leader and the potential challenge it brings to Apple may be far beyond just ...

Apple said its newly revealed iPhone 16 smartphones are “designed to take full advantage” of the company’s upcoming AI features and claimed that the devices can even challenge high-end ...