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Bieber, Beauty and Hailey

USA TODAY · 4d

Hailey Bieber’s Rhode brand sold to e.l.f. Beauty in $1 billion deal targeting Gen Z

The deal would mark a shift in strategy and expand into the prestige beauty market as e.l.f. faces weak demand from mass market customers.

Associated Press News on MSN · 4d

Cosmetics company E.l.f acquires Hailey Bieber’s Rhode beauty brand for $1 billion

E.l.f. Beauty has acquired Hailey Bieber’s Rhode beauty brand in a $1 billion deal. Bieber is a model and the wife of singer Justin Bieber.

The New York Times · 4d

Rhode, Hailey Bieber’s Beauty Brand, Sells in Billion-Dollar Deal

E.L.F. Beauty acquired Mrs. Bieber’s cosmetics brand for $800 million in cash and stock upfront, with another $200 million contingent on future growth.

1dOpinion

Hailey Bieber's $1 billion sale is about so much more than makeup

The deal shocked much of the cosmetics world — but when you look at Bieber's powerful convergence of influence, it makes ...

4d

What does Elf buying Rhode mean for us in the UK? A beauty editor takes a deep dive

Mirror Head of Beauty Zoe Cripps looks at what E.l.f's acquisition of Hailey Bieber's Rhode brand means for UK fans ...

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