Foot traffic is down at American Eagle by almost 9% year-over-year for the week of Aug. 3, according to retail data firm Pass ...

We'll continue to celebrate how everyone wears their AE jeans with confidence, their way. Great jeans look good on everyone.' ...

A new report has emerged, revealing a significant impact on American Eagle‘s stores following the controversy surrounding ...

Sydney Sweeney has been at the center of growing backlash after fronting a controversial new campaign from the popular ...

They were almost paralyzed by their body positivity movement and were cautious about coming across too sexy,” according to retail analyst Gabriella Santaniello, who heads up A-Line Partners.

Actress Sydney Sweeney has dominated headlines in recent weeks amid her partnership with American Eagle, which has emerged as ...

American Eagle saw a drop in store visits after launching its Sydney Sweeney campaign. Data indicates a 9% year-over-year ...

Controversy over Sydney Sweeney’s ad campaign may have hurt American Eagle, with in-store visits dropping 9% in the weeks following its release.

The 'great jeans' campaign, starring Hollywood bombshell Sydney Sweeney, has costed clothing brand American Eagle more than a controversy! Besides the ...

Sydney Sweeney has made her first post since facing backlash over her American Eagle ad, which embroiled the actress in ...

When a brand sees momentum stall so sharply, it often reflects a reputational or cultural factor cutting through to consumers ...

A new report has emerged, revealing a significant impact on American Eagle‘s stores following the controversy surrounding ...