It all started with a simple question and a daring response. An American Eagle exec just spilled the details on how Sydney Sweeney personally set the audacious tone for their now-famous ‘Great Jeans’ campaign.

Several TikTok users called out the ad, arguing that it praised the “Euphoria” star’s blond hair and blue eyes.

American Eagle’s new denim campaign featuring actor Sydney Sweeney has sparked backlash over a “genes" pun. Here’s what’s behind the controversy—and why it’s drawing so much attention.