Amazon is breaking up its Wondery podcast studio as podcast consumption moves to video and celeb-driven shows, letting about 110 people go.

In a memo to staff obtained by Deadline, Steve Boom, Amazon’s vice president of audio, Twitch, and games, said the rise of video podcasting has created “different audience needs” and requires “distinct discovery, growth, and monetization strategies” compared to traditional audio-only narrative podcasts.

Existing Wondery series will either be moved under Amazon’s Audible banner or become part of the company’s new “creator services” team, which will become home to personality-driven shows, including Jason and Travis Kelce’s podcast. The Wondery brand will still exist on some of these creator services-run shows.