Oct 19 (Reuters) - Uber Technologies Inc (UBER.N) has launched a new advertising division as the ride-hailing firm looks to diversify its revenue sources through tie-ups with brands and marketers.

“We are well on our way to delivering on our goal of $1 billion in advertising revenue in 2024,” said Khosrowshahi. In 2019, Uber launched ads within its Uber Eats app.

Uber said it's on track to reach $1 billion in ad revenue by 2024. It's rolling out a new format called Journey Ads that users will see in the app on their trip.

BofA Securities upgrades Uber's target to $73, citing better margins, ad growth, and market share. Analyst sees Uber with strong growth potential, projecting Q4 revenue of $9.81B; Uber shares up 0 ...

Uber is launching an in-house advertising division and rolling out its own form of targeted digital ads as it seeks to develop new revenue sources. The ridehailing giant announced the launch of ...

What's more, the advertising business is just getting started, with Uber committing to $1 billion in ad revenue by next year. And Uber has the competitive advantages that could get it there and ...

Uber has projected that its ads business will generate more than $1 billion in revenue by 2024. Uber Ads boss Mark Grether outlined the unit's growth plans at the company's recent Investor Day.

Uber Will Show Advertising to Its App Users With Hopes of Adding $1 Billion in Revenue by 2024 Uber Eats users will see ads on the homepage and at checkout, and riders will see two minutes of ads ...

Uber is launching the ad unit following several months of rapid revenue growth. Uber’s sales increased by 105% last quarter, to $8.1 billion, thanks to strong consumer demand across its ...

Uber Technologies Inc. is launching a dedicated advertising arm in a push to cash in on a captive audience and tap the higher-margin revenue stream. The new division encompasses ad offerings on ...