What Happened? Shares of ride sharing and on-demand delivery platform Uber (NYSE:UBER) fell 4.3% in the morning session after the company lost a UK Supreme Court appeal regarding a value-added tax ...

Oct 19 (Reuters) - Uber Technologies Inc (UBER.N) has launched a new advertising division as the ride-hailing firm looks to diversify its revenue sources through tie-ups with brands and marketers.

This strategy mirrors Amazon's ad strategy: layering high-margin advertising on top of a high-frequency transaction platform.

“We are well on our way to delivering on our goal of $1 billion in advertising revenue in 2024,” said Khosrowshahi. In 2019, Uber launched ads within its Uber Eats app.

Uber is launching an in-house advertising division and rolling out its own form of targeted digital ads as it seeks to develop new revenue sources. The ridehailing giant announced the launch of ...

BofA Securities upgrades Uber's target to $73, citing better margins, ad growth, and market share. Analyst sees Uber with strong growth potential, projecting Q4 revenue of $9.81B; Uber shares up 0 ...

Uber is launching the ad unit following several months of rapid revenue growth. Uber’s sales increased by 105% last quarter, to $8.1 billion, thanks to strong consumer demand across its ...

Uber Technologies Inc. is launching a dedicated advertising arm in a push to cash in on a captive audience and tap the higher-margin revenue stream. The new division encompasses ad offerings on ...

Uber said it's on track to reach $1 billion in ad revenue by 2024. It's rolling out a new format called Journey Ads that users will see in the app on their trip.

What's more, the advertising business is just getting started, with Uber committing to $1 billion in ad revenue by next year. And Uber has the competitive advantages that could get it there and ...