Recently, Starbucks released its latest quarterly numbers, which showed positive growth. And Niccol is optimistic that better ...

Although Starbucks posted record numbers in the first few months of Narasimhan’s tenure, the CEO’s early strategy ... cultivated over decades. Yale Insights criticized the approach as ...

Howard Schultz's advice for CEOs on weathering economic uncertainty is simple: "Serve every customer and partner beyond their ...

Starbucks CEO Brian Niccol faces new challenges as Chinese coffee chains like Luckin and Chagee expand into the US market.

Starbucks came in short of estimates in its fiscal Q2. CEO Brian Niccol still says the 'Back to Starbucks' strategy is ...

Under new CEO Brian Niccol, Starbucks is implementing its “Back to Starbucks” plan, slashing 30% of its menu, enhancing service speed, and reintroducing community coffeehouse vibes with ...

the Starbucks CEO said. The company's hope is that small personal touches — like handwritten notes from baristas on their cups and ceramic to-stay mugs — will keep customers coming in the door ...

The Seattle-based coffee chain is in the midst of a rebrand that began after Brian Niccol, Starbucks chairman and CEO, took the helm ... recently shared those "insights" with USA TODAY.

Starbucks (NASDAQ: SBUX) has been undergoing changes over the past several months in an effort to turn around its business and get back to growth. CEO Brian Niccol took over back in September and ...

Howard Schultz's advice for CEOs on weathering economic uncertainty is simple: "Serve every customer and partner beyond their expectations," the former Starbucks CEO ... to him for insight into ...