News

HBO Max Is Back: WBD Rebranding Streamer This Summer
In what may be a first in the modern streaming wars, Max is returning to the name it had when it launched in 2020, HBO Max.
HBO Max is mocking itself with memes as Warner Bros. Discovery rolls out yet another rebrand
The social team at HBO Max probably knew it would be made fun of for backpedaling on its name, so it joined in on the roast.
The rebrand that went full circle: HBO Max to new HBO Max
The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...
John Oliver gives ‘hot take’ on HBO Max’s constant rebranding and compares it to Trump’s Gulf of Mexico name change
John Oliver gives ‘hot take’ on HBO Max’s constant rebranding and compares it to Trump’s Gulf of Mexico name change - ...
HBO Realizes It Screwed The Pooch Over Max's Name Changes, And Is Making Fun Of Itself With Hilarious John Cena Video And Other Posts
Max subscription holders, you’re gonna laugh when I tell you this: HBO Max is the new-old name for this streaming destination ...
Column: Streaming platform Max is changed back to HBO Max. It’s like deja vu all over again.
Warner Bros. Discovery is reversing its puzzling 2023 decision to lop off the HBO brand from the name of its streamer.
Marketing Interactive3d
How memes saved HBO max from the usual drama that follows a rebrand
According to Kwan, successful rebranding balances legacy with new energy. “Without a clear vision, reverting to HBO Max risks confusing the audience. Whether reviving old values or charting a ...
Max is going to be HBO Max. Again. Here's what that really means.
Warner Bros. Discovery's rebranding of HBO Max highlights the merger's failure to reach its original goal.
TheWrap8d
HBO Max’s Latest Rebrand Gets Dragged on Social Media, but the Streamer Has Jokes Too
to steal a line we always said at HBO, worth paying for.” The latest HBO Max rebrand is schedule to take effect this summer.
El Paso Times9d
Streaming service Max is going back to HBO. What to know about the name rebrand
Streaming service Max is going back to its original name, HBO Max. The rebranding is coming summer 2025, Warner Bros. announced in a news release on Wednesday, May 14, and said the change had been ...
TheWrap3d
John Oliver Sasses Warner Bros Exec for Expecting a ‘Hot Take’ About HBO Max Rebrand: ‘I’m Not Going to Do It if You WANT It’ | Video
Of course, Oliver did actually roast the rebrand, by comparing it to Donald ... As Oliver explained this, images of HBO Max’s many names over the years were shown onscreen.
Yahoo8d
HBO Max Is Back: WBD Rebranding Streamer This Summer
Max is returning to the name it had when it launched in 2020: HBO Max. The rebrand will take place this summer, Warner Bros. Discovery revealed Wednesday at its upfront presentation to advertisers ...