The e-commerce platform aims to target Gen Z consumers by featuring popular premium brands and engaging influencers in ...

However, the competition in this sector is currently intensifying, with dominant players like Tata’s BigBasket, Swiggy’s Instamart, Zomato’s Blinkit, and Zepto leading the market ... to its broader ...

Flipkart, told Brandwagon Online. According to the e-tailer, this was also reflected in its marketing strategy for FY23 wherein the company had undertaken various influencer campaigns which had ...

Flipkart is looking ... locations to India. The strategies have so far worked in Myntra’s favour in the fashion category, though it is now testing waters in beauty and home decor spaces ...

Jain joined Flipkart in 2017 as its Brand Marketing Manager. He has led media strategies for all core commerce categories (Mobiles, Electronics, Appliances, Fashion, Beauty, etc.) and new ...

Flipkart has built 250 fulfillment centres to power its “Minutes” delivery business, shifting from one- to two-day delivery to ultra-fast services. (Image/X) Walmart International is taking a ...

Sachin Bansal acknowledged his dissatisfaction with leaving Flipkart after Walmart's acquisition, labeling it as 'unfinished business.' Bansal faced disagreements with Walmart's focus on short ...

While still a small part of Walmart’s earnings, Flipkart is seen as increasingly important in the company’s long-term strategy ... capturing around 40% of the market. "Since its founding ...