Although Burger King saw a decline in U.S. same-store sales in Q1—as did most in the industry—the chain isn’t hanging its ...

An curved arrow pointing right. Burger King devised a brilliant marketing strategy — putting their mascot next to celebrities at highly publicized events. The results — their mascot went viral.

My journey began with an eagerness to uncover what was happening behind the scenes at Burger King, one of the most ...

The fast-food chain's parent company, Restaurants Brand International, unveiled plans to revitalize about 400 restaurants ...

The fast-food chain has earmarked over $2 billion toward its Reclaim the Flame strategy, which involves ... The venue gives Burger King better focus on optimizing back and front-of-house operations, ...

My journey started with excitement to delve into the heart of Burger King, an iconic fast-food name, and each of the three ...

Burger King went through a rough patch in the early 2000s. It struggled with criticism and legal troubles regarding the nutrition content of its food. Younger ...